Wet n Wild Big Poppa Mascara | Volumizing | Lifting | Lengthening | Nourising | Blackest Black

Bigger is better, and Big Poppa Mascara is the biggest and baddest of them all! This outrageously volumizing, dramatically lengthening, and intensely black mascara makes even the shyest of lashes stand front and center! Since stronger is also better, we went ahead and added Castor Oil to the formula, because your lashes deserve the very best. With the nourishing power of omega-6 fatty acids and essential proteins, your lashes get the boost they need to deliver unstoppable drama. Featuring an hourglass brush that grabs and lifts lashes, the softly buildable and extra-smooth glide formula coats from root to tip in a single swipe. wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Nourishing Formula: We added Castor Oil to our mascara formula, so that it does more than make you look fabulous. This nutrient-dense ingredient is rich with omega-6 fatty acids and essential proteins that help to boost and strengthen your lashes
Coats Every Last Lash: Our hourglass brush features over 500 bristles to catch and lift every last lash, so you can enjoy bold volume from root to tip
Intensely Black: Get the boldest lashes with this intensely black pigment. This mascara is formulated to deliver the deepest midnight pigment
Fuller Lashes: The unique hourglass brush grabs, lifts, and coats lashes for fuller, longer-looking lashes in a single swipe
Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free